| Certified Cyber Marketing Professional (212-51) Exam Credit Towards Certification: - Certified Cyber Marketing Professional
Exam Details: - Exam No: 212-51
- Number of Questions: 50
- Passing Score: 70%
- Test Duration: 2 Hours
- Test Format: Multiple Choice
- Test Delivery: Prometric Online Web site
Test ObjectivesModule 01: Introduction to Cyber Marketing- Discuss about cyber marketing, its advantages, techniques, and limitations
- Why to use Internet for marketing, impact of Internet on businesses and benefits in e-business using Internet
- Describe about the different stages of cyber marketing planning
- Provide the guidelines for a successful cyber marketing effort
Module 02: e-Commerce Concepts- Discuss the fundamental components of an e-commerce setup
- Describe e-commerce, its evolution, working, advantages, limitations and key factors
- What are the impact of Internet on e-commerce
- Define e-business and explain the tasks involved in e-business
- What are the risks associated with e-commerce
- Provide the guidelines for e-commerce security
- Define social commerce
- Explain the characteristics and advantages of social commerce
- Explain in detail about various e-business models such as brokerage model, affiliate model and utility model
Module 03: e-Commerce Policies and Legal Issues- Explain about the need of policies and laws for e-commerce
- Discuss about the policy cycle, standard components of a policy content, policies used for an e-commerce website, and use of services policies
- Explain about laws against e-mail spamming
- Discuss about U.S. CAN-SPAM Act, 18 U.S.C. § 2252A law, U.S. and Communications Decency Act (CDA)
- Discuss about Lanham (Trademark) Act and Digital Millennium Copyright Act (DMCA)
- Discuss about European Union Directive on Privacy and electronic Communications Regulations 2003
- Discuss about COPPA- Children's Online Privacy Protection Act of 1998, FTC Act, 15 U.S.C. § 45(n), and the Gramm-Leach-Bliley Act
- Discuss about U.S. Securely Protect Yourself Against Cyber Trespass Act (SPY ACT)
- Discuss about Australia: SPAM ACT 2003, Canada: The Personal Information Protection and electronic Documents Act (PIPEDA)
- Discuss about Argentina: PERSONAL DATA PROTECTION ACT and Norway: The Marketing Control Act
Module 04: Building e-Commerce Websites - Explain the considerations to be made before setting up an e-commerce website
- Explain the steps to create an e-commerce website that includes:
- Selecting a right domain name
- Selecting web hosting company
- Developing a website
- Developing website content
- Securing the website
- Integrating online payment processing systems
- Testing the website
- Promoting the website
- Discuss about the common mistakes in building e-commerce websites
- List and explain the tools that assist in building e-commerce website
Module 05: Electronic Payment Systems- Discuss about the payment systems, its evolution, classification
- Explain about the e-Business concepts
- Discuss about the SSL certificates: VeriSign, Authorize.Net, GoDaddy.com, Digicert, Thawte
- Discuss about card payment system: credit cards and smart cards
- Explain about payment gateways, their working, advantages and disadvantages associated with them
- Describe various online payment services
- Discuss in brief about PayPal, Google checkout for buyers and merchants
- Explain integrating buy now buttons into e-commerce sites
- Explain integrating off-the-shelf shopping cart into e-commerce sites
- Explain integrating Google Checkout with custom-built shopping carts in to e-commerce sites
Module 06: Search Engine Optimization and Increasing Website Traffic- Search engine Optimization (SEO)
- What is SEO, and why is it necessary
- Discuss Search Engine Optimization process in detail
- Describe about the Controversial Search engine Optimization Techniques, SEO myths and guidelines to improve and maintain search engine ranking
- Discuss about the Google Universal Search and SEO
- Increasing Website Traffic
- Discuss about the website traffic, its terminology, how to build website traffic
- Explain about increasing traffic volume through traffic exchange
- Describe about the effective Usage of Free Traffic exchange
- Explain about the guaranteed traffic, advantages of buying website traffic and analyzing website traffic
- Discuss about the best practices to make high traffic website, how to create profits from the website traffic and traffic tracking tools
- Discuss about various tools used for SEO
Module 07: Web Analytics- Discuss about web analytics, its basics, framework, types, technologies, and methods
- Explain about web logs and why web analytics is necessary
- Describe the advantages and disadvantages associated with the log file analysis, and page tagging
- Explain about monitoring the web traffic and analyzing the web traffic data
- Discuss about various factors to calculate online conversion rate
- Discuss about various tools associated with web analytics
Module 08: Advertising Campaign- Discuss advertising campaign, basic steps involved in planning an ad-campaign
- Explain about buying advertising space, hiring an advertising agency and joining an ad-network
- Explain about choosing and controlling an advertising campaign
- Discuss about the cross channel campaigns, ezine advertising and techniques involved for making an advertisement cost effective
- Discuss about various tools associated with advertising campaign
Module 09: Designing Ad-banners- Discuss about ad-banners, its basic concepts, types, objectives, advantages and disadvantages
- Explain advertising with banners, characteristics of a good banner, and steps to design a banner
- Discuss about the types of banner ad campaigns and planning banner ad campaign
- Explain about designing banner advertisements and tracking banner ads
- Describe the best practices associated for designing banner ads and to create an effective banner ad campaigns
- Discuss about various online and desktop banner creation tools
Module 10: Email Marketing- Discuss about email marketing, its types, components, and advantages
- Describe the guidelines for effective email marketing and best practices of email marketing
- Explain about the steps involved in email marketing
- Describe various approaches to get customers
- Explain about the auto-responder, its advantages, and tools
- Discuss about various tools associated with email marketing
Module 11: Viral Marketing- Discuss about viral marketing, its basics, history, prerequisites, challenges and future
- Explain about the viral marketing techniques
- Describe the elements of viral marketing strategy, benefits of viral marketing and best practices for optimizing viral marketing campaigns
Module 12: Affiliate Marketing- Define affiliate marketing and lists the advantages and limitations of affiliate marketing
- Explain about the affiliate programs, their types, and advantages
- Provide the guidelines to raise affiliate commissions while marketing
- Explain in detail about the importance of content in affiliate marketing
- Discuss the methods for building an affiliate marketing system
- Discuss about affiliate marketing in comparison to other forms of marketing
- Describe about the pricing and payment models in Affiliate Marketing
Module 13: Blog Advertising- Explain the concept of blog and the terminology used
- Describe about the different types of blogs
- Discuss the guidelines to design a blog advertisement
- Define blog advertising and explain why to advertise on blogs
- Discuss about the purchasing and selling of blog ad space
- Describe about the points to succeed in blogging
- How companies use blogs on their websites
Module 14: YouTube and Video Advertising - Describe about video advertising, their characteristics, advantages, and limitations
- Explain in detail about the basic steps of video advertising
- Discuss about the various online video advertising scenarios
- Explain in detail about the process of optimizing video ads for search engines
- Discuss the best practices for successful video advertising
- How the video ads are uploaded on YouTube
- Describe about the YouTube advertising opportunities
- Define the concept of webcasting and lists the various webcasting service providers
Module 15: Podcast Advertising- Describe about podcasting, its evolution, and advantages
- Discuss the steps of podcasting such as planning, recording, publishing and promoting
- Explain in detail about how podcasting works
- Define Really Simple Syndication (RSS) and Atom in the concept of podcasting
- Discuss the guidelines/best practices for effective podcasting
- How podcasting is used for advertisement
- Discuss the uses of podcasting for advertisement
- Describe about the internal and external business uses of podcasting
- Describe the benefits of podcasting for business
- Discuss about the important criteria to make successful Podcast advertising
Module 16: Advertising on Search Engines- Describe the concept of advertising on search engines
- Discuss in detail about the major objectives of search engine advertising
- Explain about the various approaches of targeting the right customers
- Discuss the best practices for advertising on Google
- Describe about the Yahoo Search Marketing products
- Discuss in detail about Google AdWords and Google AdSense
- What is Microsoft AdCenter and how it works
Module 17: Mobile Advertising- Describe about mobile advertising, and its advantages
- Discuss the various technologies facilitating mobile advertising
- Explain in detail about the Mobile advertising Campaigns
- Define the term Common Short Code (CSC) and explain its working
- Discuss the guidelines for successful mobile advertising
- Describe about the mobile advertising value chain and lists their success factors
- Describe about mobile web advertising, its uniqueness and guidelines
- Explain about wireless advertising and discuss the steps of creating wireless advertisements
Module 18: Social Media Advertising- Define social media and explain the advantages and disadvantages of social media
- Describe about the advertising on social networks, bookmarks, and news web sites
- Explain in detail about the role of advertising and direct marketing in social media
- Discuss the relation between business and social networking
- Explain the role of advertising and direct marketing in social media
- Define social networking site and finds connections on social networking sites
- Discuss the methods for marketing on social networking sites
- How Facebook, MySpace, Orkut, and Flickr are used for building social network
- Describe the techniques of approaching people to become a part of your online network
Module 20: Converting Visitors into Customers and Maintaining Customers- Describe the tactics for converting visitors into customers
- Explain in detail about the strategies of converting visitors into customers
- Define Supply Chain Management (SCM) and its components
- Describe about Customer Relationship Management (CRM) for e-commerce
- Explain the importance of maintaining customers
- Discuss the benefits of CRM in a business
- Describe about how to implement CRM in a business
Module 21: Competitive Intelligence (CI)- Discuss about competitive intelligence as a product and process
- Explain about classification of competitive intelligence, types of active CI and problems in CI cycle
- Discuss about Information and Communications Technology (ICT) for Competitive Intelligence and Internet as a tool for CI
- Describe about managing data gathering in competitive intelligence
- Discuss about various tools associated with competitive intelligence
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