Certified Digital Marketer (CDM) is a Digital Marketing Manager who has extensive hands-on experience in the disciplines of search engine optimization, web analytics, content marketing, mobile marketing and social media. A CDM is able to demonstrate mastery in skills and knowledge of the latest digital marketing concepts and its respective applications. IIB subject matter experts have invested thousands of man hours researching the latest trend and techniques used by the digital marketing industry. Certified digital marketer aspirants should have sound industry experience and should be involved in live projects..
Experts in the digital marketing profession with many years of industrial experience, and have mastered the knowledge and skills stated in the CDM Blueprint (Appendix A), they may apply to be grandfathered into the CDM certification. Grandfathering refers to the exemption of attempting the digital marketing certification exam.
A Certified Internet Marketing
Practitioner (CIMP) is a marketing professional who applies various
promotional tools and techniques for marketing that support business
objectives to reach customers via digital technologies. This includes
but not limited to, building ecommerce websites, search engine
optimization and marketing, social media, video marketing, blog
marketing, mobile marketing, affiliate marketing etc…
A Certified Digital Marker (CDM) is an experienced digital marketing manager who has advanced hands-on skills in search engine optimization, web analytics, content marketing, mobile marketing and social media. CDM is designed for marketers involved in the operational aspects of managing and executing digital or multichannel marketing campaigns.
Candidates who have less than 3 years of digital marketing experience should apply for CIMP, whereas candidates who have a minimum of 3 years of digital marketing experience may apply for CDM. Alternatively, a CIMP who has attained at least one year of digital marketing experience after attaining his/her CIMP certification, may apply for the CDM certification.
Currently, only CIMP certified training is available online through EC-Council iClass and across IIB’s Authorized iBusiness Partners (AIPs). CDM certified training would be available in 2015. However, grandfathering for experienced digital marketing practitioners is currently available. Click HERE for more details.
Grandfathering means that if you are able to prove that you have met the minimum experience hours stated in each of the certification domains, you are exempted from attempting the digital marketing certification.
A verifier can be your previous/current supervisor, colleague or client that you have worked/working with. However, one of the two verifiers MUST be your previous/current direct supervisor. He/she must use their official email address to communicate to IIB.
Yes, if the freelance project/s can be verified by a client or colleague.
You have 14 days to remit the application fees from date of application submission. The Institute of iBusiness (IIB) will require between 7- 14 days to review your application, from the date of receipt of your fees and both verifiers’ confirmation.
Your digital marketing certification is valid for 3 years from the date of application. However, if you are able to submit proof that you are keeping abreast of changes that are taking place in the industry through continuous education programs (attending seminar, webinars, trainings, certification, writing papers etc., by earning a minimum 120 continuing education credits; IIB may extend your certification for another 3 years. For the full details of EC-Council Continuing Education, please click HERE.
Yes. There is an annual USD 80 to maintain your digital marketing certification every year. The fee has to be paid within 12 months from your certification date. Failing which, you will not be able to enjoy member benefits which include applying to renew your certification for another 3 years. There is a grace period of 30 days to remit the fees, before your benefits are suspended. You are not required to remit the maintenance fee if your certification is revoked, expired or retired.
If you application is approved, you will receive a digital certificate. Within 4 -6 weeks from your approval date, we will also mail you a Certified Digital Marketer welcome kit to the mailing address that you have provided in your application. The welcome kit consists of your printed certificate, a congratulatory letter, a silver ID card, and a lapel pin.
You will receive your first printed certificate free of charge. However, if you would like a reprint, the cost is USD 75.
Currently, certified CIMP training is only available online, or instructor led with any of our Authorized iBusiness Partner (AIP) network. CDM training will only be available in the 2015.
Yes, for CIMP only. If you have a
minimum of 1 year of digital marketing experience after attaining the
CIMP certification, you may apply for CDM.
Please note that we are currently working with other reputable certification bodies on offering certification waivers. We will publish the list of endorsed certifications, once finalized.
IIB member benefits include special discounts to IIB organized/endorsed events, certifications and trainings. You will have access to latest cutting edge whitepapers, e-books and webinars that will allow you to earn continuing education credits. As a member, you will be given access to IIB member portal to network with peers from across the globe on the latest topics, best practices, learnings, etc…
Yes, please click HERE
There is a significant digital
marketing talent gap between what employer’s value and what talent is
available. Employers are relying heavily on subjective criteria in
hiring and are observing spotty levels of knowledge, skills and
experience in the most crucial area. This is due to the fact that
there is no industry standard that spells out the minimum knowledge,
qualifications and skills of a Digital Marketer.
By attaining IIB certification, employers would be confident that you have met the minimum industry expectations that a digital marketer needs to perform. These knowledge and skills statements are stated in the CDM Blueprint, which is available HERE