Certified Internet Marketing Professional (CIMP)

Certified Internet Marketing Practitioner (CIMP)

Internet Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc.

The main aim of this course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means. Marketing is about anticipating and satisfying the buyers’ needs.

The purpose of this course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm’s marketing


  • Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning, and general management
  • Senior technology and information managers who support marketing, e-business programs, Product, brand, e-marketing, and advertising managers
  • Finance managers responsible for customer profitability measurements and analysis Sales and service managers

1. ELIGIBILITY CRITERIA

There are two ways to take the CIMP Certification.

Attend Official Training

If a candidate attends an official instructor-led training (ILT), computer-based training (CBT), online live training, or academic learning, candidate is eligible to attempt the relevant EC-Council exam.

Attempt Exam without Official Training

In order to be considered for the EC-Council certification exam without attending official training, candidate must:

Have at least two years of digital marketing related experience or educational background that reflects specialization in digital marketing (bachelor degree or above).

Remit a non-refundable eligibility application fee of USD 100.00

Submit a completed Exam Eligibility Application Form.

Purchase an official exam voucher DIRECTLY from EC-Council through www.eccouncil.org/store.aspx


2. ELIGIBILITY PROCESS

Applicant will need to go to https://cert.eccouncil.org/Exam-Eligibility-Form.html to fill in an online request for the Eligibility Application Form.

Applicant will receive an electronic Exam Eligibility Application Form and the applicant will need to complete the information required on the form.

Waiting time for processing of eligibility application is approximately 2 weeks. Should the applicant not hear from us after 2 weeks, the applicant can contact: application@eccouncil.org

EC-Council will contact applicant’s Boss/ Supervisor/ Department head, who have agreed to act as applicant’s verifier in the application form, for authentication purposes.

For verification of Educational Background EC-Council requires a written letter in physical or electronic format confirming the certification(s) earned by the candidate.

If application is approved, applicant will be required to purchase a voucher from EC-Council DIRECTLY. EC-Council will then send the candidate the eligibility code and the voucher code which candidate can use to register and schedule the test at any Authorized Prometric or VUE Testing Center globally. Please note that Prometric and VUE Registration will not entertain any requests without the eligibility code.

The Approved application stands valid for 3 months from the date of Approval, the candidate needs to test 3 months from date of Approval.

An extension request will require the Approval of Certdirector.

If application is not approved, the application fee of USD 100 will not be refunded.


Important Note:

Successful applicant will be required to purchase an exam voucher DIRECTLY from EC-Council through the webstore at www.eccouncil.org/store.aspx before the eligibility code is released to the applicant.


Warning:

  • Candidates whose eligibility code does not match the details in the eligibility application and that bears a different voucher code than which was provided will not be certified.

  • EC-Council reserves the right to revoke the certification status of candidates who attempt this exam without a valid eligibility voucher number.

5 days (9:00 – 5:00)

After successfully completing this course, the student will be able to:

  • Provide the guidance to develop an effective e-commerce website
  • Identify various strategies to improve search-engine rankings
  • Understand and implement an effective online payment system as per the business requirements
  • Develop and implement various types of advertising campaigns
  • Design and implement Internet and email marketing campaigns
  • Exploit the reach of social media and social networks for marketing campaigns
  • Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising
  • Understand the web analytics and use the results for business decision making

  • Credit Towards Certification: Certified Internet Marketing Practitioner (CIMP)
  • Certification Code: 212-51
  • Number of Questions: 100
  • Passing Score: 70%
  • Test Duration: 4 Hours
  • Test Format: Multiple Choice
  • Test Delivery: ECC Exam Portal
1.Should I attend training to attempt the CIMP exam?
A.

EC-Council recommends that CIMP aspirants attend formal classroom training to reap maximum benefit of the course and have a greater chance at clearing the examinations.

2.What are the pre-requisites for taking a CIMP exam?
A.

If you attend CIMP training (online, instructor-led, computer-based, or academia learning), you are eligible to attempt the CIMP examination. If you opt for self study, you must complete the eligibility form and email it to EC-Council to certmanager@eccouncil.org for approval. Once approved, you will be provided with a eligibility code that will allow you to register with an EC-Council Test Center.

3.What are the eligibility criteria for self-study students?
A.

It is mandatory for you to record two years of digital marketng work experience and get the same endorsed by your employer.

4.Where do I purchase the prepaid examination vouchers?
A.

You can purchase the vouchers directly from EC-Council through its website at www.eccouncil.org. Please ensure you have received your eligibility code before buying your voucher.

5.I have just completed the training. Can I defer taking a test to a later date?
A.

Yes, you can - subject to the expiry date of your exam voucher. Ensure that you obtain a certificate of attendance upon completion of the training. You may contact your testing center at a later date and schedule the exam.

6.Do I have to recertify?
A.

You will need to earn EC-Council Continuing Education Credits (ECE) to maintain the certification. Go to http://www.eccouncil.org/certification/ec-council_continuing_education_ece.aspx for more information. If you require any assistance on this, please contact certmanager@eccouncil.org.

7.Why are there different versions for the exam?
A.

EC-Council certifications are under continuous development. We incorporate new techniques and technology as they are made available and are deemed necessary to meet the exam objectives, as students are tested on concepts, techniques and technology.

8.How many times can I attempt the examination in case I do not pass in the first attempt?
A.

There are no restrictions on the number of times you can attempt the examination, as long as you are able to contact the test center and schedule your exam in advance. There is no waiting period between attempts. To request for another eligibility voucher or to re-sit the exam at Prometric APTC, send an e-mail to finance@eccouncil.org with your details. You do not need to go through the eligibility application process again.

9.When will I get my certificate once I pass the certification examination?
A.

You will receive your welcome kit within eight week’s time upon passing the exam.

10.How many questions are there in the exam and what is the time duration?
A.

The examination consists of 100 questions. The duration of the exam is four hours.

11.How much should I score to clear the exam?
A.

You need to score at least 70% to clear the exam.

12.What kind of questions can I expect in the exam? Do you have any exam pointers?
A.

The examination tests you on digital marketing related concepts, techniques and technology. Please refer to the CIMP Test Blueprint to find out the competencies that you would be tested on.

13.Can I review my answers?
A.

You can mark your questions and review your answers before you end the test.

14. Which body certifies the Institute of iBusiness programs?
A.

IIB programs are internationally certified by EC-Council, a world leading ANSI-accredited certification body. To date EC-Council has certified more than 90,000 professionals, with many working for the US Department of Defence, FBI, NATO and Fortune 100 companies.EC-Council certifications are international programs that have been adopted in more than 100 countries across the globe. It has been accredited to meet the ANSI/IEC/ISO 17024 standard, and its courses have been accredited by the US NSA to meet its highest CNSS standards.

15. How long is IIB certifications valid for ?
A.

IIB certifications are valid for 3 years from the date of award. To renew your certification for another three years, you need to pay USD 50 annual maintenance fee, and earn a minimum of 120 continuing education credits within the 3 years time-frame. Please click HERE to read more.

16. How can I access Online Training Videos? Will it be available for me somewhere online to download?
A.

Videos are streamed online and cannot be downloaded. You will be given 1 year access to the videos, and a lab DVD that includes all of the tools that you need for practice.

17. Will I be given Printed material with iClass?
A.

The iClass package does not come with printed material (apart from the DVD tool that includes whitepapers), but you may always upgrade your package to include printed courseware.

18. How difficult is the CIMP exam? How many people clear the exam?
A.

It depends on the level of preparation that you have undertaken before attempting the exam. We highly recommend that you complete thoroughly the CIMP official curriculum by attending our classroom/online training before attempting the exam. 60% of people taking the exam clear it with adequate amount of preparation.

19. Does doing CIMP or CDM, guarantee a Job or be appreciated by MNCs?
A.

There is no industrial certification that guarantees a job for its certified member. However, it does boost your chance of being employed. There is no other digital marketing certification that offers the comprehensive coverage of domains like CIMP does. Therefore, the chances that potential employers consider you, is much higher. We have professionals from the likes of Accenture, IBM , HSBC etc who are certified from IIB.

20. What is the difference between the CIMP and CDM?
A.

Certified Internet Marketing Practitioner (CIMP) is a marketing professional who applies various promotional tools and techniques for marketing that support business objectives to reach customers via digital technologies. This includes but not limited to, building ecommerce websites, search engine optimization and marketing, social media, video marketing, blog marketing, mobile marketing, affiliate marketing etc…

A Certified Digital Marker (CDM) is an experienced marketing manager who has advanced hands-on skills in search engine optimization, web analytics, content marketing, mobile marketing and social media. CDM is designed for marketers involved in the operational aspects of managing and executing digital or multichannel marketing campaigns.

Candidates who have less than 3 years of digital marketing experience should apply for CIMP, whereas candidates who have a minimum of 3 years of digital marketing experience may apply for CDM. Alternatively, a CIMP who has attained at least one year of digital marketing experience after attaining his/her CIMP certification, may apply for the CDM certification.

Currently, only CIMP certified training is available online through EC-Council iClass and across IIB’s Authorized iBusiness Partners (AIPs). CDM certified training would be available in 2015. However, grandfathering for experienced digital marketing practitioners is currently available. Click HERE for more details.

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