Topic: The AI Value Equation: From Strategy to Measurable Business Results
Abstract: AI is moving fast. Companies are trying tools, running pilots, and finding new ways to use them. The harder question is what those efforts are actually producing. An AI initiative can have plenty of users and still fail to improve a customer experience, save meaningful time, reduce risk, increase revenue, or improve a business decision. Activity tells us that something is happening. It doesn’t necessarily tell us whether the investment is working.
We’ll start with the business problem or opportunity, not the technology. From there, we’ll look at the outcome that needs to change, how to measure that change, and whether the organization can execute well enough to produce the expected result. Laura will also walk through a simple way to decide what happens next with an AI initiative. Some investments should be scaled. Some need to be refined. And some should be stopped.
Key Takeaways:
- How to identify AI opportunities based on the difference they could make for customers and the business
- How to define what success looks like before investing further
- How to separate AI activity and adoption measures from measures that show actual business value
- How to connect an AI investment to the change it is expected to produce
- How to use the AI Value Equation to evaluate strategic relevance, customer and business impact, and execution confidence
- How to use evidence to decide whether to Scale, Refine, or Stop
Speaker:
Laura Patterson, President & Founder, VisionEdge Marketing | Customer-Centric Growth Strategist & Executive Advisor
Bio: Laura Patterson founded VisionEdge Marketing in 1999. She has worked with more than 300 B2B companies on growth, customers, strategy, and business performance. Much of Laura’s work comes back to a basic question: What are we trying to accomplish, and how will we know if we got there? She works with leadership teams on where to focus, what to measure, and what to do when the results are not what they expected.
She is the architect of the Circle of Traction™ framework and the award-winning author of Fast-Track Your Business. She is also the inventor of Accelance®, a patented SaaS application that connects business results with the tactics used to achieve them. Laura is an international speaker, executive advisor, and board member. She works with leaders on customer-centric growth and the decisions that affect business results.
