Topic: The AI Value Equation: From Strategy to Measurable Business Results
Abstract: AI is moving fast. Companies are trying tools, running pilots, and finding new ways to use them. The harder question is what those efforts are actually producing. An AI initiative can have plenty of users and still fail to improve a customer experience, save meaningful time, reduce risk, increase revenue, or improve a business decision. Activity tells us that something is happening. It doesn’t necessarily tell us whether the investment is working.
We’ll start with the business problem or opportunity, not the technology. From there, we’ll look at the outcome that needs to change, how to measure that change, and whether the organization can execute well enough to produce the expected result. Laura will also walk through a simple way to decide what happens next with an AI initiative. Some investments should be scaled. Some need to be refined. And some should be stopped.
Key Takeaways:
- How to identify AI opportunities based on the difference they could make for customers and the business
- How to define what success looks like before investing further
- How to separate AI activity and adoption measures from measures that show actual business value
- How to connect an AI investment to the change it is expected to produce
- How to use the AI Value Equation to evaluate strategic relevance, customer and business impact, and execution confidence
- How to use evidence to decide whether to Scale, Refine, or Stop
Speaker:
Laura Patterson, President & Founder, VisionEdge Marketing | Customer-Centric Growth Strategist & Executive Advisor
Bio: Laura Patterson is an entrepreneur, speaker, and author. She is also a board member for several organizations and a globally recognized expert in customer-centric growth and marketing performance management. As President of VisionEdge Marketing, which she co-founded in 1999, Laura has helped over 300 companies replace the disconnected acts that often permeate a business and steal time, money, and strategic capacity with deliberate, intentional, and measurable strategies rooted in creating business and customer value. Known for her pragmatic, data-informed approach, she is the architect of the Circle of Traction™ framework and the award-winning author of Fast-Track Your Business. She holds a patent for Accelance®, a software-as-a-service application that creates a direct line of sight between business results and implementation tactics. A frequent speaker, executive advisor, and contributor to leading publications, Laura is passionate about helping companies eliminate inefficiencies and accelerate success through strategic clarity.
